Search Engine Optimization for Week Plan
The Problem
Operating since 2012, Week Plan is a B2C SaaS company specializing in Productivity. Initially, their website traffic mainly came from their brand name and homepage. However, as competition grew, they began losing both traffic and customers.
Experiencing over a 40% decline in homepage traffic and conversions, they required an SEO plan to not only enhance and sustain their traffic but also generate additional organic traffic sources and conversions for their Software as a Service.
The Solution
Week Plan was evidently deficient in content, lacking both top-funnel content to attract prospects early in their journey and bottom-funnel content aimed at engaging prospects further along their journey.
We developed the following:
1. Product Led Content
This content took the shape of Week Plan Academy, detailing the entire methodology behind Week Plan's product framework.
2. Product-Targeted Top of funnel Content
This were top of the funnel content that are essentially product-targeted and topically relevant blog posts that not only had the potential to increase monthly visitors but could also lead to conversions.
3. New Intent-Driven Landing Pages/ Website Pages
I created new Intent-driven landing pages that are focused on expanding/explaining product capabilities/use cases and can also drive new traffic.
The Results:
95% + increase in website traffic
100%+ increase in conversions
Academy Pages / Product-led Pages
Here is how the product-led academy pages grew over time. Not only they consistently attract thousands of new visitors every month but they are also signing up for the product and using it.
Blog Posts
With Content that drives thousands of traffic and conversions month over month.
New Landing Pages
The new landing pages are not only driving quality organic / inbound traffic consistently but also delivering new organic signups.
And have 1st-page ranking for 100s of intent-driven and super competitive keywords
And a lot more closing in on the 1st page
Backlinks
No SEO campaign is complete without backlinks. But my approach to building links on content has always been different.
I try to focus on building content that attracts and earns links. And this is what happened with our content as well and they attracted hundreds of new backlinks for them over time as well.
And they have been consistently earning new backlinks across all content.
